May 25, 2018, the deadline to implement GDPR is fast approaching and this has numerous implications. Marketing, communication, IT, legal and even HR teams, all the departments are concerned. So, are you ready?
What does it imply for organisations?
The General Data Protection Regulation (GDPR) becomes effective this year and will impact the way personal data is collected and managed. The GDPR addresses new digital reality and aims, on the one hand, to protect and empower all EU citizens data privacy, and, on the other, to hold organisations responsible for processing personal data.
Six key elements to implement in order to be compliant with the GDPR could be found below.
Where to begin?
The first step for all companies that have online presence is to implement the consent in order to comply with the new EU regulation.
Starting from May 25, 2018, you must obtain “explicit consent” of each user of your website or mobile app before collecting any of their data.
Today most websites track their visitors with cookies by default without really informing data subjects. However, with the new general regulation of personal data protection your website must guarantee 3 fundamental aspects to your visitors:
- Transparency : inform your visitors about the presence of cookies on your website and the purposes they are used for
- Consent : allow users to choose which information they are willing to share before their data is collected
- Flexibility : allow users the possibility to modify cookies’ settings at any moment
Therefore, the pop-up that we are all familiar with that says “by continuing to use this website, you accept the cookies usage…” is not enough anymore. Under GDPR you have to state clearly the types of cookies that are being used on your website such as analytics or advertising cookies…and most importantly make it possible for visitors to accept or reject cookies.
Is there a solution?
Yes, today there are solutions that could be integrated on your website to prevent cookies from being dropped before visitors give their explicit consent. However, be careful, all these solutions do not comply with the new regulation! So, make sure your solution meets the criteria below that makes all the difference:
- Is it aligned with your website’s graphic design?
- Is there a mobile version?
- How is this tool integrated on your website?
- Can you test the product before committing to it?
- How much does it cost?
Are you still looking for a perfect solution that offers all of the above? Then do not hesitate to contact CookieToGo team. We will do our best to make sure you are GDPR-compliant by May 25.